Not long ago, a headline in the search industry bible SearchEngineLand. The growth has attracted attention and cash from Union Square Ventures, the venture capital firm behind Twitter. In many ways, DuckDuckGo is an homage the original Google - a pure search engine - and its use is soaring, with searches up from 10 million a month in October 2011 to 45 million this past October. It doesn’t generate search results based on a user’s previous interests, potentially filtering out relevant information. “Because what’s good for Google business is bad for Google users.”
“My thesis for the company was, what can we do that other search engines, because they’re big, can’t do easily?” Weinberg said. (Instead of “Just Google it,” think “Just Duck it.”) He called his little search engine project DuckDuckGo, after the children’s game Duck, Duck, Goose. With money lining his pockets from selling a start-up for $10 million, Weinberg bet there was a place in the market for a product capitalizing on users’ emerging annoyances with Google - its search results gamed by marketers its pages cluttered with ads every query tracked, logged and personalized to the point of creepiness. A start-up taking on Google in search is much like a raft taking on a cruise ship as a vacation option. “She was like, ‘What are you doing?’ ” Weinberg said. A few years ago, when Weinberg told his wife about his new business idea - pitting him against more established outfits such as Google and Bing - he admits that she briefly thought he was nuts. The proprietor of the search engine is Gabriel Weinberg, who is 33.
Not far from Valley Forge, around the corner from Bravo Pizza, up the road from Paoli Auto Body, there is an odd-looking office building that resembles a stone castle.
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